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FC Barcelona Agree to a $235 Million USD Sponsorship Deal with Rakuten FC Barcelona have announced a new four-year sponsorship deal with the Japanese e-commerce company Rakuten, which will replace Qatar Airways as the club's shirt sponsor from the start of the 2017/18 season. Rakuten will be paying €220 million EUR (approximately $235.4 million USD) for four years, making it one of the biggest sponsorship deals in the sport. The agreement could be worth as much as $59 million USD per season if the club win La Liga and the Champions League, which would come close ...
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